As more and more countries begin to develop smart tourism, innovation is not just a slogan for Elaine Shiu. With her influence in the travel industry council, she strives to make Hong Kong a global pioneer in smart tourism. Her entrepreneurial spirit and innovative abilities will continue to drive change in Hong Kong's travel industry and bring richer, more personalized travel experiences to tourists.
From Jewelry to Travel: A Cross-Industry Journey
Elaine Shiu once worked as a part-time translator for an Italian jewelry company. Noticing the high demand for European luxury jewelry in mainland China, she decided to establish her own local brand – EJJ Jewelry. EJJ Jewelry became not only the first company to introduce 3D-printed jewelry, but also incorporated elements of Hong Kong's local culture.
In 2016, Elaine accepted a position as Chief Operating Officer for a Beijing travel agency, taking advantage of her frequent travels between Italy and Beijing. When the travel agency withdrew from Hong Kong between 2019 and 2020, Elaine decided to use her extensive network and experience to establish her own travel agency – Inno Travel.
Leading Hong Kong's Smart Tourism through Innovation
Inno Travel brings new vitality to Hong Kong's travel industry with its unique innovative ideas. The company is dedicated to combining the latest technologies to provide tourists with unique and personalized travel experiences. Facing the challenges of the pandemic, Inno Travel adopted a series of innovative measures to meet tourists' needs, including offering professional photography services for local tourists, allowing them to capture unforgettable memories while exploring Hong Kong.
Elaine is dedicated to introducing the concept of "smart tourism" to Hong Kong, creating an online-to-offline (O2O) experience for tourists. Her vision includes using Web 3.0 technology to integrate Hong Kong's attractions, providing convenient travel solutions for tourists, allowing them to use virtual reality (VR) to delve into Hong Kong's local culture, and enabling them to experience Hong Kong's scenery before departure, offering unique guided and interactive experiences.
To achieve this goal, Elaine explores expanding her O2O network and learning from international peers in cooperation with South Korean partners. Moreover, she collaborates with local councils to bring innovative travel practices to Hong Kong, such as gamification for young travelers.
RD Wallet - Providing a Better Global Business Experience for B2B Travel Industry
As a pioneer user of RD Wallet, Inno Travel has experienced the convenience and advantages it offers, such as preferential FX rates and user-friendly in-wallet transfer features. The Hong Kong-licensed Stored Value Facility (SVF) licensed RD Wallet ensures secure and reliable deposit storage, providing financial security for its users. These features enable Inno Travel to better manage cash flow, collaborate more effectively with global B2B partners, and meet customer needs in partnership with travel operators, all while enjoying the benefits of the RD Wallet.